What's so wrong with the Diffusion of innovations theory?

Описание к видео What's so wrong with the Diffusion of innovations theory?

In this episode we’re going to revisit the Diffusion of innovations theory and explore some of the criticisms it’s received over time. We covered what the theory was in an earlier episode, so if you aren’t familiar with the theory it would be a good idea to start there! In that episode we explored some of the research that helped Rogers describe the diffusion of innovations. But we did say that we needed to spend some time reviewing it and this is the episode where we do this.
See the show notes and contribute to the discussion over at https://www.enablersofchange.com.au

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