Скачать или смотреть Incredible strategy for scaling your Facebook Ads between Black Friday and Q5!

Scaling Between BFCM and Q5

Black Friday is usually a great surge of revenue for a lot of brands, and those increased sales can often last all the way until and throughout the holiday season. That added revenue is often used to handle, operating costs and collect profit. However, if we instead decide to reinvest that additional money into scaling our daily operations for growth and acquisition, or even to prioritize the acquisition of a higher quality customer, our next year can see massive improvements.

One of the most effective ways to pay for Q5 ad spend is to invest every single penny made in profit during the Black Friday/holiday season.

During Q5, we should be focusing on selling very specific types of offers that bring in higher AOV’s... and more importantly multiple transactions that will lift our LTV across the brand.

Remember, we are not concerned with trying to make a profit off our customer's day, one of their customer journey with us, but instead, we prioritize the acquisition of profitable, customer journeys over time.Because we are trying to acquire future cash flow, and the future cash flow that we acquired previously can pay for our day-one losses on a new customer, we can use this time to massively Scale our Revenue baseline for Q1.

Resources
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