Adobe Analytics Vs. Google Analytics 4

Phil Pearce, Phillip Law and Alice Moore come together for the first MeasureMinds webinar of the year to discuss Google Analytics 4 and Adobe Analytics. In this webinar they will be touching on:

- Who they are for.
- How they are different.
- What the future holds for both platforms.

As Google Analytics is changing quite significantly at the moment, some people may start looking at what other options there are out there. This webinar will give you a great overview of the comparison between GA4 and Adobe.

Even if you're already set on using one of them, it's worth attending. You may find there are some features you're not utilizing that provide a huge benefit.

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MeasureMinds is a digital marketing agency based in Bristol, England. We offer Google Analytics and Google Tag Manager consulting, implementation, and training. We also offer conversion rate optimization (CRO) services as well as technical SEO. We have provided those services to National Geographic, Citroën, Marie Curie UK, ALD Automotive, Rentokil Initial, and many others.


Timecodes
0:00- Intro
1:13- Recording of event
1:32- About the Panel
2:55- About Sedex
4:09- About Foolproof
5:38- About MeasureMinds
6:16- Agenda
7:14- Who is it for?
10:20- Top websites using Adobe Analytics
10:42- Top websites using Google Analytics
13:28- Adobe Analytics Vs Google Analytics
23:51- How are they different
35:45- Integration possibilities
40:20- Reporting Interface
40:25- Adobe Analytics Components
42:50- Google Analytics interface
45:50- Closing remarks
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👉 Slides: https://docs.google.com/presentation/...
👉 Universal Analytics to GA4 Migration Calculator: https://docs.google.com/forms/d/e/1FA
👉 GA4Migrator Tool: https://ga4migrator.com/
👉 GTM Cleaner Tool: https://gtmcleaner.measuremindsgroup/
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#google #googleanalytics #ga4 #adobe