Direct to Consumer (D2C) Music Strategy Overview - Jason Feinberg, Concord Music Group

Описание к видео Direct to Consumer (D2C) Music Strategy Overview - Jason Feinberg, Concord Music Group

At the Bandwidth Conference (August 2010), Jason Feinberg, VP of Direct to Consumer Marketing at the Concord Music Group, discusses direct to consumer strategy when it comes to selling music product online. Feinberg deals with these questions - How does a label decide to make a direct to consumer deal with an artist - what revenue opportunities exist for the label and the artist in a direct to consumer, digital driven entertainment world?

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