Скачать или смотреть The 5-Second Ad Fix: What can ShareFile do for small businesses?

Ads that fail the 5-second test get the skip button. Period.

This ‪@progresssharefile‬ ad (   • What can ShareFile do for small businesses?  ) was easily skippable. Here is how I fix it.

Old: "[2 secs]  When we started using ShareFile, we discovered lots of other [...]"

The person editing the ad falls for a common TV advertising mistake, wasting the first two seconds on music and branding to "set the scene.' While Dron Drapper will find it appealing, YouTube viewers are not as relaxed as TV audiences. Instead, they're ready to skip, and a 2-second music/logo delay acts as a loud signal that it's an ad.

The "New" 5-Second Fix: We removed the "warm-up." The audio now begins at Frame 1 with a direct pain point: " I don't have to go and hunt down more apps, more widgets, more third party plugins. That is a game changer [...]"

Small entrepreneurs often love to be the superhero and involve themselves in everything (too much). (That's another subject.) But the issue is that it leads to app fatigue from the overwhelming number of tools available to solve seemingly infinite problems. And like everyone, they have subscription fatigue. If we can address this specific frustration, it will be more effective than a lengthy smooth jazz logo intro.

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Disclaimer: This video is a critique and educational edit for marketing purposes.