Скачать или смотреть Vans ''Off the Wall'' Tagline and Brand History | Paul Van Doren

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Paul Van Doren founded Vans in 1966 in the US.
Paul was a visionary and a smart businessman. He opened his store right in front of his shoe-making factory and sold his high-quality rubber sole sneakers for a very affordable price directly to the public. that meant no middlemen in the sales cycle.

Here is Vans' tagline. Off the wall. There is an interesting logic behind this as well. 'Off the wall' is a term in skateboarding where the skateboarders ride the pool, generate high velocity and then, use momentum to defy gravity, going “off the wall.”.
For this to happen smoothly, skateboarders constantly look for sneakers that must offer a great grip on the board. Vans made exactly these kinds of top-notch sneakers and the brand got a huge acceptance by the skateboarding community across the world.

This sneaker right here, the Vans old skools are their most popular sneaker ever and currently Vans is present in 84 countries with over 2,000 retail locations globally. Their peak revenue was 520 million USD in 2022. That's roughly 4200 crores.
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