Скачать или смотреть How You Can Control Your CAC

In this episode, we dive deep into one of the most critical yet misunderstood aspects of D2C marketing: Customer Acquisition Cost (CAC) control. Our guest destroys the common myth that CAC is like weather - unpredictable and uncontrollable - and reveals the systematic approach that prevents the dreaded "CAC creep" that kills so many promising brands.

This isn't about complex statistical models or expensive analytics tools. This is about a proven framework that treats CAC as what it actually is: a controllable metric that responds to disciplined experimentation and smart resource allocation.

In this conversation, you'll discover:

Why treating CAC like "voodoo" or weather is killing your business
The exact testing velocity: 25-50 new creatives monthly + 2-4 landing page tests
The ICE framework (Impact, Confidence, Ease) for prioritizing experiments in 5 minutes
Why landing pages have a "half-life" and conversion rates naturally decay
The Champion vs Challenger methodology for Facebook campaigns
Why you should aim for 50-100% wins, not 5-10% improvements at early stage
How to avoid "boiling the ocean" with too much data analysis
Why most million-dollar companies shouldn't test for statistical significance
The cultural shift from growth-obsessed to economics-focused organizations

Whether you're a D2C founder watching your CAC spiral out of control, a marketer drowning in endless A/B tests, or a growth leader trying to build systematic experimentation practices, this masterclass provides the frameworks and mindset shifts that separate sustainable brands from those that burn through capital.

Visit DSGCP: https://www.dsgcp.com

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