Скачать или смотреть Uplevel Your Video Marketing with Ken Okazaki

There are lots of best practices on how to shoot, edit, and distribute video in the most effective ways possible. Whether you’re on camera every day or a few times a month, whether it’s on Zoom, Facebook Live, YouTube, or Instagram — you need the skills you are about to learn in this episode! And what about monetizing your video appearances? Well don’t worry, we’ve got you covered!

My guest today, Ken Okazaki, “The Video Marketing Guy” has really made all this a cornerstone to his life’s work. Clearly, marketing is not a one-dimensional concept. From getting people to stop scrolling to actually paying you money, Ken shows a simple yet effective approach.

In this episode, we cover the importance of calibrating to, and truly connecting with, the person you are making the video for. You don’t address them, it’s not “you guys,” it’s you. Ken talks about sharing, not preaching, in order to make that real connection with the person you’re trying to reach. And if you’re recording a video on your cell phone, don’t get caught up with your appearance, it will show. You have to remember to look through the lens—connect. Ken is a detail guy – I was amazed by his Feng-Shui-d home office background, even his bookshelf is color-coded.

For those of you who are listening, go to my show notes page and watch the video portion of this interview because this is inspiring! So without any further ado, let’s take a deep dive with Ken into understanding the nuance of how to create outstanding video content and monetize it.

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For transcript, actionable checklist, and links and resources, head on over to the episode show notes:
https://www.marketingspeak.com/239

Marketing Speak Podcast:
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Stephan Spencer:
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