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In this video, I sit down with photographer Rames Xelhuantzi as he reacts to 3D images and breaks down the real differences between commercial lighting and cinematic lighting.
We discuss intent, visual clarity, atmosphere, contrast control, and how lighting decisions completely change the way an image is perceived — whether for advertising, photography, or visual storytelling.
A technical, visual, and straight-to-the-point conversation for anyone working with images, 3D, photography, film, and art direction.

#Lighting #CinematicLighting #CommercialLighting #Photography #3D #CGI #VisualDesign #ArtDirection #Rendering #DigitalImagery