How to Measure Brand Awareness

Описание к видео How to Measure Brand Awareness

If you’re working hard to build your brand, are you also accurately measuring brand awareness? Brand awareness as a concept can seem vague or nebulous, but it doesn't have to be. Andrew and Rachel break down two effective ways to measure your organization’s brand awareness.

Related resources:

[Tool] Using Surveys to Improve Your Communications: bit.ly/3mIwvV6
[Article] Our Definitive Guide to Google Analytics for Nonprofits: bit.ly/3mKVuHd

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