Google Ads services agency 101: google local service ads agency​?

This vid helps get started w/ Google Ads services agency.

i. Google Local Services Ads are a relatively new ad format from Google that allow businesses that operate locally to promote their services and get prominent placement at the very top of Google search results.

Some key things to know about Google Local Services Ads:

They appear in a distinct box above traditional Google Ads for queries with local intent
Businesses must go through Google's screening and certification process to be eligible
Ad rank is determined by proximity to the searcher, Google review score, and bid amount
They allow prominently displaying business hours, service areas, reviews etc.
Lead form extensions enable customers to directly book appointments or get quotes

Because they are such a unique ad format with stringent eligibility criteria, many businesses choose to work with agencies that specialize in managing Google Local Services Ads campaigns.

Some of the top agencies and companies that offer Google Local Services Ads management include:

1. BirdEye
In addition to reputation management software, BirdEye has a specialized Google Ads division focused on local services ads.

2. Daidone Media Group
This PPC agency based in Oregon has particular expertise in running successful local services ad campaigns.

3. Blue Corona
An award-winning PPC agency providing complete local marketing solutions including local services ads.

4. Townsquare Interactive
As a Google Premier Partner, they have a dedicated local search advertising service offering.

5. Wicked Reports
This analytics and reporting platform has features explicitly designed for agencies managing local services ads.

The key value these agencies provide is navigating Google's screening process, optimizing for proximity ranking, setting up ROAS-driving bids, and crafting compelling local services ad copy.