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Boston Mayor Michelle Wu’s Women’s Advancement Office Launches “Hey Period!” to Promote Menstrual Equity

In honor of National Menstrual Hygiene Day, the Mayor’s Office of Women’s Advancement (MOWA) has officially launched “Hey Period!” — a new series initiative under Boston’s expanding Menstrual Equity Program.

This bold expansion marks the beginning of a multi-year strategy to:

🔴 Break period stigma across communities
🔴 Train City of Boston staff—starting with BCYF centers
🔴 Advance menstrual health as a public health priority citywide

What’s already been rolled out:

🎥 An inclusive animated video series designed to spark open conversations
📚 Citywide trainings for BCYF staff to better support menstrual health access
💡 Strategic momentum to grow the program through 2026 and beyond

Because menstrual health is public health — and Boston is taking the lead.

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