How To Make Money From Your Podcast Without Just Relying On Sponsorship

Podcast sponsorship is often seen as the “golden goose” of podcasting. We started working with sponsors on STC a few years ago, and they have generated over $95k to this point.

While I’m very grateful for our sponsors, I’ve learned that relying solely on sponsorships is not the wisest stance because your success rides the ebbs and flows of another company’s marketing budget.

Today, I’m sharing three ways you can make money from your podcast without having to depend on securing sponsors down the road

🍎YOU'LL LEARN
📰 Up Front Investment. Ways to make money from your podcast from day one, such as online courses.
📰 One-on-One. How to use analytics to pinpoint your niche and focus your offerings.
📰 Scalable Work. What you can continue to do for the next 8-10 years, like group work and paid speaking.

⌚️TIMESTAMPS
0:34 Why you shouldn’t rely on podcast sponsorship income
1:28 STC revenue sources outside of sponsors
2:07 Why we declined sponsors for our first four years
3:45 You can make money from your podcast on Day 1
3:57 1 on 1 work
8:10 Scalable work that you’re already doing
12:35 Online Courses
16:24 Recap of the top 3 revenue sources outside of podcast sponsors


🎧LISTEN:
https://selling-the-couch.captivate.f...

🧰 FREE STUFF TO BUILD YOUR PODCAST AND ONLINE COURSE:
🌍 Course Creator Starter Kit (Validate Your Course Idea): http://coursecreatorstarterkit.com/
🎙️ Podcasting Workshops (Lessons and Tips From Podcasting Since 2015): https://sellingthecouch.com/podcastin...

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MY FAVORITE SOFTWARE:
🚀 Kartra (The All-In-One Online Business Platform That I Run STC on; Includes 14 Day Free Trial): https://www.sellingthecouch.com/kartra
🧳 Captivate (Where I Host My Podcast; Includes 7-Day Free Trial): https://sellingthecouch.com/captivate
🤖 Easy Webinar (What I Use For Evergreen Webinars): https://sellingthecouch.com/easywebinar

MY GEAR (Cameras, lenses, mics, etc.):
🎥 My Course Creator Kit: https://kit.co/mvarghese/my-online-co...
🎤 My Podcasting Kit: https://kit.co/mvarghese/my-podcastin...

MY BUSINESS CREDIT CARD:
💳 Chase Ink Business Preferred (100k points or up to $1k back with link): https://sellingthecouch.com/chaseink

MY PRIVATE PRACTICE + TECH:
💻 Website:https://melvinvarghesephd.com
🕸️ Divi (My website builder): https://sellingthecouch.com/divi
💰Heard (Bookkeeping + tax services for therapists): https://sellingthecouch.com/joinheard

SUBSCRIBE TO THE STC PODCAST (Apple Top Career Podcast):
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The podcast is an Apple Top Career Podcast with over 1.8 million downloads.

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Affiliate Disclosure

Please note that this email contains affiliate links. I'll receive a small commission if you click on certain links. Please know that I only recommend products/services I use and have had a positive experience with. Occasionally, companies contact me to recommend products I don't have first-hand experience with (typically related to private practice). When this happens, please know that earning and keeping your trust is the most important to me. Second, I vet these companies to the best of my ability (asking a trusted advisor board, talking to actual users, and getting to know the founders/team behind it). There's no additional cost to you if you purchase through these links. I am using these funds to continue to build out Selling The Couch and am grateful for the support. 🙂