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** Want some help growing your limo business? Find out how our program works here: https://limomarketer.com/program-over... ** Learn the Google and Bing Ads benchmarks you should aim for as a limo company!

In this video, I share examples of ad spend, cost per click, clickthrough rate, conversion rate, and cost per lead for limo company clients across various markets like Charlotte, Houston, Toronto, Boston, Orlando, Philadelphia, and Austin.

You'll see the typical range for metrics like:

Cost per click: $2 - 6 for black car and limo type keywords
Clickthrough rate: Over 5% (at least)
Conversion rate: Aim for over 20% (15% is OK, but can be improved)
Cost per lead: $10 - 20 is common

I also discuss how tracking conversions like phone calls, form submissions, and live chats is crucial to optimize your limo ads. This lets you see which keywords generate leads and lower your cost per lead.

Established accounts tend to have lower costs per click vs new accounts. I recommend allocating budget to Bing Ads as well, since cost per lead is often lower.

Use the real-world limo marketing examples in this video to benchmark your own Google and Bing Ads campaigns! See how your metrics compare to other limo companies and get tips to improve performance.

Chapters:

00:00 Introduction to Limo Company Advertising
00:15 Understanding Key Metrics
00:55 Client Case Study: Charlotte
03:35 Client Case Study: Houston
04:24 Client Case Study: Toronto
04:56 Client Case Study: Eastern Connecticut
05:33 Client Case Study: Philadelphia
06:12 Client Case Study: Boston
07:00 Client Case Study: Orlando
07:34 Client Case Study: Philadelphia (Revisited)
07:53 Client Case Study: Austin
08:19 Conclusion and Recommendations