The War on Reason: How Bad Ideas Hijack Our Thinking - Brian Rose & Dr Gad Saad

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Evolutionary Behavioral Scientist & Marketing Professor

Dr Gad Saad, is the internationally renowned evolutionary behavioral scientist, marketing expert, author and intellectual who has dedicated his career to exploring the roots of human behavior and consumer psychology.

Gad is the Professor of Marketing at Concordia University and former holder of the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption, and has held Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine.

Having pioneered the use of evolutionary psychology in marketing and consumer behaviour, Dr Saad has written over 75 scientific papers, while being widely known in mainstream media circles for fighting the “tyranny” of political correctness.

He is a highly sought-after speaker, where his incredibly engaging and insightful talks have captivated audiences, providing valuable insights into the ways in which evolution shapes our everyday lives.

No more so is this apparent than on Dr Saad’s hugely popular YouTube Channel and Podcast ‘The Saad Truth’ which addresses the key talking points of the day, alongside issues around religion, freedom of speech, wokeism and the importance of scientific truth, among many other topics.

As an author, Dr Saad is just applying the finishing touches to his fifth book – “The Saad Truth about Happiness: 8 Secrets for Leading the Good Life“ – where he argues that happiness is not merely a changeable mood but a process toward which we can all strive by following some basic steps that have been known to humans for millennia.

Dr Saad’s last bestselling book – “The Parasitic Mind: How Infectious Ideas Are Killing Common Sense”, explores how the progressive left is successfully moving ideas once considered radical, from the university campus and into political and corporate arenas. It is remarkably insightful and a necessary piece of work, particularly in these divisive and troubling times we now find ourselves.

London Real is hosted by Brian Rose.
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