Surgery + Longevity = Differentiation — with Cory S Goldberg, BSc, MD, MASc, FRCSC, FACS, MBA

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Hello, and welcome to "Beauty and the Biz," where we'll talk about how combining surgery and longevity makes for differentiation. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, "Surgery + Longevity = Differentiation — with Cory S. Goldberg, BSc, MD, MASc, FRCS(C), FACS, MBA."

Obviously, surgery enhances physical appearance and boosts confidence. Additionally, combining it with wellness and longevity services complements surgical results. In short, it improves patients’ overall vitality and quality of life.

Thus, patients achieve more transformative and lasting results. As a result, surgeons gain a way to differentiate themselves from the competition.

Specifically, week's video features an interview I conducted with Dr. Cory Goldberg. Indeed, he's a Royal College-certified plastic surgeon in private practice in Toronto, Canada. Additionally, he offers his patients surgery, wellness, and longevity services.

Furthermore, this inside-outside approach fosters stronger connections with his patients. Moreover, this increases patient satisfaction and drives word-of-mouth growth.

In summary, here are some of the topics we discussed:

First, how patient-centered marketing focused on comprehensive care builds your brand, reputation, and prospective patient interest.
Additionally, leveraging social media, websites, and patient testimonials to attract and retain new patients.
Furthermore, his vision for a facility that integrates surgery with wellness and longevity services.
Finally, staff challenges (and a lawsuit) he’s learned valuable lessons from.


PRACTICE GROWTH RESOURCES:

Convert Consults with The Converting Academy: https://bit.ly/3O7uHSe
Retain Patients with KiSS Loyalty Club: https://bit.ly/3UScE6l
Cosmetic Practice Vault Library: https://bit.ly/3O6DYKB
Schedule Your Practice Growth Strategy Review: https://bit.ly/40ML3Hu

Enjoy!

-Catherine

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Visit Dr. Goldberg's website:
https://www.corygoldbergmd.com

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