Google Ads Bidding Strategies 2023 - Best Practices for Your Google Ads Bid Strategy

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Google Ads Bidding Strategies:
Target CPA (Cost-Per-Action) - Automatically sets bids to get as many conversions as possible at your target cost-per-action.
Target ROAS (Return on Ad Spend) - Automatically sets bids to maximize conversion value at your target return on ad spend.
Maximize Conversions - Automatically sets bids to maximize conversions within your budget.
Maximize Conversion Value - Automatically sets bids to maximize conversion value within your budget.
Enhanced CPC - Automatically adjust your manual CPC bids up and down based on the likelihood of a conversion.
Maximize Clicks - Automatically sets bids to get as many clicks as possible within your budget.
Manual CPC - You manually set max CPC bids at the keyword or ad group level.
Target Impression Share - Automatically sets bids to achieve your impression share goal.
Target CPM - You set an average CPM bid for impressions.
Viewable CPM - You set an average CPM bid for viewable impressions.
CPV - You set a max bid per video view.