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Unleash Your Potential with Eric Schechter: A Journey of Performance, Integrity, and Growth

I’m thrilled to share some incredible insights from our latest episode featuring the remarkable Eric Schechter, founder of GiddyUp. This episode is packed with wisdom, challenges, and inspiration that you won’t want to miss. Here’s a sneak peek into what we discussed:


Key Takeaways from Eric Schechter’s Journey


Revolutionizing Marketing:
Performance-Based Model: Eric’s company, GiddyUp, only gets paid for the sales they generate. This aligns their incentives with the brands they work with, ensuring mutual success.
$1.5 Billion in Sales: GiddyUp’s impressive growth is a testament to the effectiveness of their unique marketing approach.
Overcoming Traditional Marketing Challenges:
Misaligned Incentives: Eric highlights the pitfalls of traditional advertising models where agencies focus on increasing ad spend rather than profitability.
Building Trust: By aligning goals, GiddyUp fosters stronger, more successful partnerships.
Personal Growth and Integrity:
Core Values: Eric’s commitment to integrity and selling products that genuinely add value has been a cornerstone of his success.
Family First: Balancing a thriving business with being a dedicated father and husband, Eric emphasizes the importance of personal health and family relationships.
Physical and Mental Resilience:
Health Transformation: Eric’s journey from struggling with weight and health issues to becoming a role model for his daughter is truly inspiring.
Mental Clarity through Physical Challenges: Tackling real physical challenges can help alleviate mental burdens, a philosophy Eric lives by.
Future Aspirations and Mentorship:
Passion for Music and Mentorship: Eric dreams of spending more time on his musical passions and mentoring young people to develop the right mindset and habits for success.
Exploring New Ventures: While focused on personal growth, Eric is also intrigued by the idea of engaging in traditional businesses adapted to modern needs.

Why You Should Listen


Real-Life Success Stories: Learn from Eric’s entrepreneurial journey and the values that have guided him to build a successful business.
Actionable Insights: Discover practical tips on aligning incentives, maintaining integrity, and balancing personal and professional life.
Inspiration to Grow: Be challenged and encouraged to push your limits, both physically and mentally, to become the best version of yourself.

Tune In Now!


Don’t miss out on this episode filled with valuable lessons and inspiring stories.

Stay strong, stay focused, and keep pushing your boundaries!