Understanding Traditional PR vs Digital PR with Georgia Gadsby March

In this episode of the BuzzStream podcast, Vince Nero sits down with Georgia Gatsby March, co-founder and PR director of Unearth PR, to explore the intersection of traditional and digital PR, and how to get the best of both worlds.

Join the conversation as Georgia shares insights on:

-The importance of brand building and reputation in PR.
-How traditional PR techniques can enhance digital PR outreach.
-Tips for building genuine relationships with journalists to secure quality coverage.
And much more.

Time Stamps:

00:00 - Intro

00:56 - What is the coolest piece of digital PR you've seen recently?

02:25 - How do you define traditional PR based on your experience?

03:49 - Does brand building and awareness play a role in digital PR?

04:23 - Where's the line between traditional and digital PR? When does it become digital?

06:20 - How do you approach product-focused campaigns in digital PR vs. traditional PR?

08:30 - Are discussions about the bottom line common in traditional PR?

08:48 - What do KPIs look like for traditional PR vs. digital PR?

10:49 - Do you try to steer traditional PR KPIs towards digital metrics?

11:39 - Is the industry moving more towards digital PR? If so, why?

13:00 - Is the shift towards digital PR driven by cost or traditional PR's effectiveness?

14:28 - What can digital PRs learn from traditional PRs during the pitch process?

17:00 - What does personalizing an email look like in traditional PR?

19:26 - Do you always use a media list for outreach? How do you manage it?

21:38 - How do you target and build relevant audiences for your PR media list?

26:00 - Is a digital PR only as strong as their connections?

29:20 - How do you handle expert quote requests in both digital and traditional PR?

30:20 - What can digital PRs learn from traditional PRs about expert quote strategies?

32:31 - What can digital PRs learn from traditional PRs during the ideation process?

36:36 - How do you decide what to extract from an idea for your PR piece?

37:45 - Tips for avoiding diluted links when using click tracking software?

38:55 - How do you handle misleading open rate data, especially with Apple's privacy updates?

40:42 - Where do you see the future of digital PR heading?

🔗Links mentioned in the video:

Unearth PR: unearthpr.co.uk
Follow Georgia Gatsby PR on Twitter: @georgiagatsbyPR
Connect with Georgia on LinkedIn:   / georgiagadsby  

Tags: #DigitalPR #TraditionalPR #PublicRelations

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