Скачать или смотреть Humanistic Connection in Modern E commerce Marketing - Dr Kyle Allison

The pandemic tripled the e-commerce industry's website traffic and competitiveness. Today’s e-commerce marketer needs to ensure the fundamentals of convenience, connection, and customer service are up to par with the change in online consumer demands and expectations. The value of providing a humanistic connection in e-commerce marketing and experiences is what sets some e-commerce businesses over others. This presentation will provide industry best practices and show how they can be used in the classroom.

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Dr. Kyle Allison is a senior executive in the e-commerce and digital marketing industry. With close to two decades of experience, he has worked for major retail corporations such as Best Buy, Dick’s Sporting Goods. & AAFES. He leads digital marketing teams over e-commerce, analytics, digital marketing, and more. His passion is focusing on data-driven and consumer-centric digital strategies.

In addition, Kyle has taught digital marketing & e-commerce at schools such as the University of Florida, the University of Wyoming, Wake Forest University, and others. Lastly, he has authored several publications and books in the field, and is currently authoring the upcoming e-commerce book and courseware for Stukent!


𝐓𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐒𝐭𝐮𝐤𝐞𝐧𝐭, 𝐯𝐢𝐬𝐢𝐭:
https://www.stukent.com
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤:
  / stukentapp  
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦:
  / stukent.inc  
𝐓𝐰𝐢𝐭𝐭𝐞𝐫:
  / stukentapp  
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧:
  / stukent  
𝐒𝐭𝐮𝐤𝐞𝐧𝐭 𝐁𝐥𝐨𝐠:
https://www.stukent.com/blog/
#ecommerce #ecommercemarketing #highereducation #retail