Скачать или смотреть Why CPMs Rise and Fall: Understanding Revenue Highs and Lows through Seasonality

CPMs dipping during the year? Yep, we’ve all been there.

In this webinar we discuss all things CPM seasonality. Our Publisher Inside Sales Director, Jaime Vázquez, will guide us through how CPMs change throughout the year, why these changes happen, and which strategies publishers can use to anticipate and adapt to those fluctuations.

We’ll go over:
The main drivers of CPM changes throughout the year
What changes CPMs go through each quarter and when these may happen
The best strategies for publishers to anticipate seasonal dips and what to do about them
Tools and metrics that publishers should monitor regularly to keep their monetization strategy nice and sharp!
And more!

Don’t miss this chance to learn how to plan for a profitable year ahead!

⏱️ Timestamps

00:00 - Welcome & Webinar Introduction
00:55 - What is CPM Seasonality?
01:28 - Why CPMs Fluctuate
03:28 - Quarterly CPM Trends Overview (Q1-Q4)
04:35 - External Drivers: Events, World Cup, Formula 1 & Market Factors
06:07 - Why Q1 CPMs Drop (Budget Planning & Low Competition)
09:00 - Deep Dive: Q1 Behavior & Month-End Budget Push
10:45 - Q2 Trends: Growth, Travel Season & Sports Peaks
12:06 - Q3 Trends: Summer Slowdown & September Rebound
13:04 - Q4 Trends: September vs October + Black Friday & Christmas Surge
14:57 - How Publishers Can Anticipate Seasonal Dips
16:27 - Floor Pricing Strategy & Monitoring Key Metrics
17:39 - Common Mistakes to Avoid During CPM Drops
18:17 - What Refinery Does to Handle Seasonality
19:28 - The CPM Seasonality Calendar Explained
21:05 - Q&A
26:13 - Final Thoughts & Closing


🔗 Connect with us

Stay ahead in Programmatic & AdTech:

📩 Sign up for our Newsletter:
https://refinery89.com/refinery-newsl...

💼 Follow us on LinkedIn:
  / refinery89  

📲 Follow us on Instagram:
  / refinery_89  

🌍 Learn more about our ad monetization solutions:
https://refinery89.com/

Get in touch with us, let’s talk and discover how we can help boost your site's and app's ad monetization revenue. 🚀

#ProgrammaticAdvertising
#AdTech
#DigitalAdvertising
#ProgrammaticEcosystem
#RealTimeBidding
#DSP
#SSP
#AdExchange
#DMP
#AdMonetization
#AdOps
#MediaBuying
#ProgrammaticForBeginners