Ep 62 | Domaine Rautenbach Snr Brand Manager for Jacobs Coffee| Tokinomo Shelfobot

In this week’s episode, hosts Pat and Mpumi sit down with Domaine Rautenbach, a senior brand manager at Jacobs Coffee to help answer the burning question “will robots take over the retail industry”. Born and bred in Pretoria, shares her journey about how she was passionate about marketing since she was in high school. This led her to enrol for a National Diploma in Marketing at the Tshwane University of Technology (TUT).

After graduating at TUT, she landed a trainee job at Bosch, subsequently she landed a permanent position as Assistant Brand Manager in After Sales.

Speaking about being in a competitive industry, Domain highlights her best campaigns during her time at Eskort and now at Jacobs – highlighting the Springbox campaign and the current Tokinomo Shelfobots Jacobs campaign.

Domain further speaks about the biggest evolution in the retail sector in the past 10 years. She also touches on the current economic dynamics and how at Jacobs they are meeting their consumers halfway by bringing variations of products and variations of prices.

00:00 - Replayed
00:30 - Introduction
02:50 - Introducing the guest
03:40 - Welcoming the guest
03:55 - Who Domaine Rautenbach is
05:30 - How Domaine got into Marketing
08:03 - Being the assistant brand manager
09:50 - Starting work at Eskort
14:00 - Robots taking over the industry
19:13 - Think ahead
20:22 - The lessons Domaine has got
21:43 - FMCG
23:00 - Trailing the product
23:58 - Using digital in retail
25:00 - Less is more
25:37 - Biggest revolution
27:18 - The Springbox campaign
31:02 - Plans for Jacobs
35:11 - Current economic climax
40:10 - Brand quiz
47:00 - Maxhosa
48:47 - Thanking the guest

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