Скачать или смотреть Samsung Flipvertising Case Study Reviewed by heycar UK and Bian Salins Consulting

Gen Z consumers don’t like ads. So Samsung decided to trick them into “gaming the algorithm” and… chasing after their #Flipvertising content to win a phone.

In this week’s #AdvertisingWatchingAds, we review a brilliant but complicated Australian campaign chosen by Contagious. Did this initiative actually yield the sales uplift they claim? Can they trace the benefits back to the original marketing strategy? And would you crawl the internet for clues for a free smartphone?

Watch the episode to see the ad, hear from our guests Charlotte Ford (Head of Brand Marketing & Engagement at heycar UK) and Bian Salins (CEO of Bian Salins Consulting), and let us know what you think!

#BestAds #DigitalMarketing #Marketing #AdvertisingAndMarketing #Creativity

Advertisers Watching Ads is a show where advertisers watch other advertisers' ads and share their views on the latest campaigns that they either love or hate - brought to you by https://www.automatedcreative.net. Check out each episode for different themes.

This week’s show is brought to you by Contagious. If you're looking for more innovative advertising subscribe to their newsletter here https://www.contagious.com/newsletter