Part 26 | Meta Ads Targeting options | Meta ads free Malayalam course

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Timestamp
00:00 - Introduction
00:35 - Advantage audience
05:13 - Set up targeting in adset
11:55 - Create custom Audience
16:45 - Create lookalike audience


Meta targeting options
Advantage Audience: Auto-generated audiences for optimal results
Interest: Targeting based on interests like Travel, Food, Shopping, etc.
Behavior: Targeting based on behaviors like engaged shoppers
Demographic: Targeting based on Age, Income, Jobs, etc.
Intent: Targeting users based on activities like website visits, add to cart, purchase, etc.
Lookalike: Targeting similar intent-based users