How to become an extraordinary coach (with Rich Litvin)

In this conversation, Graham Cochrane and Rich Litvin explore the nuances of coaching, the importance of challenging clients' thinking, and the transformative power of provocative questions. Rich shares his personal journey into coaching, emphasizing the significance of confidence, the role of imposter syndrome, and the need for coaches to create clients through meaningful conversations. They discuss the value of intellectual property in coaching, the importance of building an audience, and the impact of generous content creation. The conversation culminates in insights about finding one's own path in business and the power of sharing personal stories.

Chapters

00:00 Introduction to Coaching and Personal Journey
02:55 Defining Coaching and Its Impact
05:54 The Power of Provocative Questions
08:46 Overcoming Imposter Syndrome
12:13 The Role of Confidence in Coaching
15:09 Selling Dreams, Not Coaching
18:04 Creating Intellectual Property in Coaching
20:55 The Importance of Audience Building
23:48 The Generosity of Content Creation
27:01 The Audition Mindset in Client Relationships
29:59 Creating Clients Through Conversations
32:47 Navigating Neediness in Coaching
36:07 Finding Your Own Path in Business
38:53 The Value of Sharing Personal Stories
41:46 Final Thoughts and Golden Rule