Скачать или смотреть Episode 3: Creative Commerce Featuring Reddit + Walmart Connect

Our final episode is here as we bid farewell to the Croisette. 🦄✨

Reddit’s Head of Global Customer Marketing, Susan Billingsley, Walmart Connect’s VP of Marketing, Khurrum Malik, join Digitas Chief Strategy Officer, Ali Amarsy, as they dive into what creative commerce really means.

Khurrum says activating campaigns across retail media and connecting emotionally is what makes Walmart truly “win carts and minds.”

Susan highlights why, in an era of AI and mistrust, brands need insights from real human interactions. Reddit’s community intelligence reveals what people genuinely think and feel, fueling creativity.

For more Cannes insights, tune in to our Croisette Sparkle Moments Series.

#Digitas #CroisetteSparkle #CannesLions2025 #NetworkedExperiences #b2bmarketing