Скачать или смотреть Adobe Express Tutorial: Build Your Own Brand Guide

Want to create a cohesive, professional brand identity? In this tutorial, Pamela Calero, a visual storyteller and communication artist, guides you through building a brand guide in Adobe Express - perfect for ensuring consistency across all your designs.

In this video, you'll learn:
✅ How to define your brand colors 🎨
✅ Selecting the right typography for your identity ✍️
✅ Creating logo variations for different uses 🏷️
✅ Assembling your brand guide in Adobe Express

This tutorial is based on Pamela’s full Skillshare class
"The Art of Branding: Create Authentic Brands Using Adobe Express". In the class, Pamela will walk you through every step of brand development with her signature creative and practical approach. Check out the full class on Skillshare now: https://skl.sh/4hzjiqF

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QUICK JUMP MENU

00:12 - Intro
01:00 - Using the shape tool in Figma
01:40 - Creating more complex shapes in Figma
02:39 - Exporting your vector from Sigma
03:08 - Uploading images to Adobe Express
03:30 - Essential process of crafting a brand guide
03:50 - How to create a simple style guide in Adobe Express
06:48 - Exporting the style guide

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ABOUT PAMELA CALERO

Pamela is a Colombian-born, Barcelona-based visual storyteller specializing in branding and communication design. She’s worked with museums, fashion brands, and cultural institutions, helping them bring ideas to life through visuals. Her work has been featured in Marie Claire Spain, Women of Type, and top museums worldwide. As a Skillshare Top Teacher, Pamela simplifies complex design concepts into engaging, accessible lessons.