Скачать или смотреть PHYGITAL FASHION WEEK powered by WOW SUMMIT. Hong Kong. 9th September

Welcome to PHYGITAL FASHION WEEK, a groundbreaking phygital experience where fashion, technology, and innovation collide. Taking place in the heart of Hong Kong on September 9, this hybrid event brings together cutting-edge designers, tech visionaries, and global creators to redefine what fashion means in the digital age.

👠 What to Expect:
— High-fashion runway shows merging physical and digital garments
— Festival-inspired couture and futuristic performance outfits
— AI, Web3, and AR/VR booths from top tech companies
— Phygital pop-ups with wearable NFTs and virtual try-ons
— Immersive 3D stores and avatar styling zones
— Live DJ sets, laser harp performance by TIORA
— Phygital Fashion Awards for Web3 excellence
— Exclusive capsule drops and collectibles
— Collaborations between fashion brands and metaverse developers

💡 Why PHYGITAL?
This is not just a fashion week. It's a portal to a new reality — where your outfit exists both in your wardrobe and in your digital wallet. From couture runways to crypto payments and interactive shopping, we are shaping the next generation of fashion retail.

📍 Location:
Hong Kong. 9th September
Official Partner: Dm us to became an official partner