Скачать или смотреть Did the Big 12 Make a Massive Scheduling Mistake?

Did the Big 12 make a bigger scheduling mistake in basketball than it did in football? That’s the question after a chaotic week of Big 12 hoops, with surprising upsets and fans wondering if the conference backloaded too many marquee games too late in the season.

In this episode of Open For Business, I break down the argument that Big 12 basketball scheduling is wearing teams down at the worst possible time, potentially hurting NCAA tournament positioning and March momentum. We look at the “Big Monday” effect, why the league has stacked high-profile matchups for TV, and whether that strategy is worth the risk.

I also dig into the evidence people are citing: late-season losses by top teams, injuries to key players, and the idea that the Big 12’s best teams are getting beat up right before March. Then I explain why I’m not blaming the schedule, how to separate correlation vs causation, and why the Big 12 may have to take these TV-window risks if it wants to maximize exposure, strengthen its media value, and close the revenue gap with the SEC and Big Ten.

If you care about Big 12 basketball, Big Monday ratings, NCAA tournament bids, conference perception, and whether Brett Yormark is making the right long-term plays for the league, this is the full breakdown.

Topics covered:

Big 12 basketball scheduling and late-season “backloading” debate
Big Monday matchups, TV ratings, and conference exposure
Upset losses and what they do (or don’t) mean for March
Injuries, fatigue, and how much scheduling actually matters
NCAA tournament implications for the Big 12
Brett Yormark’s role and the league’s bigger media strategy

Drop your take in the comments: Did the Big 12 set itself up for a March problem, or is this just what happens in the toughest basketball conference?

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