Скачать или смотреть 2025 Recap + 2026 Vision: Amazon Relaunch, New Products & Founder Update

Happy New Year! It’s been a while — but I’m finally back with a real life/small business update.

In this video, I’m sharing what 2025 looked like behind the scenes for Fur Elise (and Elise Galleria) — including the challenges we faced, why growth felt stagnant, what happened when we got banned from Etsy, and how I pivoted by reviving our Amazon presence.

I’m also talking about balancing a demanding full-time corporate job with running a business, my first international work trip to Shanghai (!!!), and what I’m excited to launch next — new products, new categories, and a revamped brand rep program.

Thank you so much for being here, especially if you’ve been supporting my journey for a long time 🥹 If you have any questions, drop them below — I’d love to make more videos like this.

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⏱️ Timestamps / Chapters

00:00 Welcome back + Happy New Year
00:24 2025 recap: challenges & lessons learned
00:58 Etsy ban + launching Elise Galleria marketplace
02:55 Reviving Amazon + pivoting after Etsy ban
03:38 Balancing full-time work + Fur Elise (why I went quiet)
04:38 My first international work trip to Shanghai
05:45 Family time, winter break & reset mindset
06:38 2026 plans: new products (apparel, toys + more)
07:57 Brand rep program revamp + closing thoughts