Скачать или смотреть Motion Design Essentials 6: Hierarchy

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Learn why good designs need a clear hierarchy and how to achieve it.

This video is part of the Motion Design Essentials series - quick tips which help you to create better motion graphics.

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Transcript:

When placing elements in your design, don't ask yourself "does it look cool if I place this text here in the corner"? Instead, ask yourself "How important is that text for my story?"

Let's sort our elements by how important they are:
The "MOTION GRAPHICS" text is most important, then comes the brain shape, and finally the other texts.

To get a clear hierarchy, we need to make sure the viewer notices the important things first.
There are many ways to make elements more important.

You can:
make them bigger
choose a color with more contrast
Choose a bolder font
Choose a more prominent location
Or add motion
In good design, you balance all these factors until each part has exactly the amount of attention it needs for your story.

You can also play with all upper case and lower case to create more variations.

The take home message:
Design is only effective if it communicates your message.
Good designs establish a hierarchy, where each element attracts the right amount of attention.

For more tips on creating motion graphics, read our free Motion Design Ebook!