Скачать или смотреть Skill Builder Minute - Why Webinars Are Effective for Various Purposes

Hi -- I'm Don Cameron, founder of ConferTel, and in this Webinar Skill Builder Minute I'm going to quickly review why webinars are effective for several different purposes.

Everyone's time is valuable (presenters, attendees, organizers).

Travel is costly -- but the out of pocket costs are probably not as expensive as the lost productivity while people are out of their offices.

With webinars you can serve up information in real time, cutting across geographies and time zones - and including information that may be as current as yesterday's headlines.

Webinars are inexpensive and thus level the playing field by allowing even the smallest companies to punch above their weight.

Webinars act like prospect magnets -- giving you a good chance of making a connection with a prospect you would not otherwise make.

Webinars can also breathe life into existing content - such as case studies, research, and whitepapers when you use them as content or as handouts afterwards.

Webinars help you begin the sales process to convert prospects into customers.

A recent survey showed that marketers are increasingly using content marketing to achieve their goals. Regarding webinars, over 50% of those surveyed said they use webinars/webcasts as a content marketing tactic, and 70% rated it 'effective' to "very effective" as their #2 choice, only behind In-Person Events.

And that's your Webinar Skill Builder Minute ~ thanks for joining me.

To contact us: 866-930-4500 / ConferTel.net