Скачать или смотреть Layout Teardown: Ep 4 - Zillow.com's Unique Advertising Strategies

Layout Teardown is a video series where Ben and Brock break down the ad strategy and website layout of popular publishers. In this week's episode, we're diving into Zillow.com, the leading real estate marketplace in the U.S. Ben and Brock discuss Zillow's unique market position, traffic metrics, and the role of programmatic advertising in its revenue model. They explore how Zillow can optimize its ad strategy without affecting its core business, offering insights into both desktop and mobile layouts for improving ad visibility and user engagement. Tune in for practical tips on enhancing ad performance and revenue

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📕 Video chapters if you'd like to skip through
00:00 - Intro
00:16 - Overview of Zillow.com
00:40 - What is covered in this video
01:31 - Programmatic Advertising Revenue
03:47 - Layout Breakdown
04:20 - What is discussed in Layout
06:05 - Search Page
08:07 - Zillow's Ad Layout
10:20 - Why Log In Strategy?
11:57 - What is SPA?
12:54 - Different User Strategy
14:26 - Brock's thought on Zillow's Ad Placement
17:35 - Opportunities for Optimisation
18:50 - Mobile Layout
19:15 - Why Zillow Push App Download?
20:40 - Mobile List View Reason?
21:55 - What would Publift Do Differently?
23:50 - Re-using Ad Space
25:15 - Use Native Positions as Multi-formats
26:42 - Countering Challenge of Usual Marketplace Practice
28:00 - Mobile Ad Placement Suggestion
29:59 - Heat Map Tools Recommendation
30:19 - Wrap up and Recap
31:58 - Outro

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