Скачать или смотреть What Are Responsive Search Ads?

Recently, Google has been pushing a new feature called Responsive Search Ads which uses Google’s AI technology to generate optimised ads for specific customer segments.

All you need to do is to create the assets for your ads and input them into the Responsive Search Ads platform. You create and add in up to 15 headlines and up to 4 descriptions.

When you add in this information, Google’s AI technology will take over to learn about your consumer and become familiar with their behaviour. It will then test out different variations of your ads and identify which combination of headlines and description will work for a specific audience segment. And it will do the same for other audience segments that it has identified.

Just keep in mind, that when you are using Responsive Search Ads, all you need to do is set it up and let Google’s AI do all the hard work. If you make any changes to the campaign, then it will start the process all over again.

We’re more than happy to help you create your own Responsive Search Ads. Just get in contact with us.

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