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Is your law firm struggling to get traffic from Google’s organic search?
One of the biggest mistakes I see when taking over law firm websites is that technical SEO has been completely neglected.

What is technical SEO?
It’s the foundation of your entire SEO strategy — making sure your website is:
Easy for search engines to crawl and index
Fast-loading for a better user experience
Properly structured so every page can rank
Free from broken links and technical errors

Without a strong technical SEO foundation, your law firm’s site will:
Fail to get indexed properly
Struggle to rank in search results
Miss out on valuable organic traffic

Here’s the process:
1. Run a comprehensive site audit with an SEO tool to detect issues.
2. Identify broken links, slow page speeds, missing metadata, and poor site structure.
3. Systematically fix each problem to give your site the best possible foundation for growth.

If your SEO provider isn’t talking about technical SEO — or isn’t addressing these issues first — that’s a red flag. Your rankings and traffic depend on it.