Jurerê Internacional, in Florianópolis, Santa Catarina, is one of the most renowned and sought-after destinations on the Brazilian coast, known for its high-standard infrastructure and sophisticated lifestyle. Originally conceived as a real estate development and resort by the Habitasul Group, it was opened in 1980 with the idea of being a luxury subdivision, focusing on summer residences for families from different parts of Brazil and the world. The neighborhood stands out for its meticulous urban planning, with tree-lined streets, impeccable landscaping and the absence of walls around the residences, promoting visual integration and a sense of community.
Jurerê Internacional beach, which shares the same strip of sand with Jurerê Tradicional, is characterized by its calm, clear waters and fine, yellowish sand, making it ideal for families and water sports. Although there is no clear physical division on the beach, the distinction between Jurerê Internacional and Jurerê Tradicional is mainly evident in the architecture and type of real estate development, with Jurerê Internacional being synonymous with sumptuous mansions and a more exclusive and planned environment.
Jurerê Internacional's fame transcends the real estate scene, consolidating itself as an epicenter of parties and trendy events, especially during the summer. The famous beach clubs, such as P12, Café de la Musique and Milk, attract celebrities, renowned DJs and a young and sophisticated crowd looking for electronic music, haute cuisine and quality entertainment by the sea. This nighttime and daytime effervescence contributes significantly to the vibrant and cosmopolitan atmosphere of the place.
In addition to the glamour of the beach clubs and parties, Jurerê Internacional offers a complete infrastructure of services and leisure. The neighborhood has haute cuisine restaurants, stores of renowned brands, wellness centers and a series of conveniences that guarantee comfort and practicality to residents and visitors. Concern for sustainability and environmental preservation is also a pillar of the development of Jurerê Internacional, which seeks to harmonize urban growth with respect for nature.
In this context, Jurerê Open, strategically located in the center of Jurerê Internacional, emerges as the beating heart of the neighborhood. It is an open-air shopping mall that brings together a wide range of options for gastronomy, commerce, services, leisure and culture, functioning as a true meeting point for the community and tourists. The idea of Jurerê Open is to offer a sophisticated and welcoming environment, where people can stroll on foot or by bike, enjoying everything the place has to offer.
Jurerê Open stands out for the diversity of its operations, which include everything from coffee shops and ice cream shops to specialty restaurants, fashion stores and essential services such as banks and beauty salons. In addition, it is an active cultural stage, with an event schedule that includes dance performances, theater, concerts and recreational activities for all ages throughout the year. This variety of options makes it a dynamic and essential space for life in Jurerê Internacional, complementing the luxury and leisure experience offered by the neighborhood.
Jurerê Internacional and Jurerê Open represent the perfect fusion between a high-end lifestyle and a complete infrastructure, designed for comfort and entertainment. While Jurerê Internacional is known for its mansions, beach clubs and exclusive atmosphere, Jurerê Open positions itself as the commercial and cultural center, making the neighborhood a complete and attractive destination for those seeking sophistication, leisure and quality of life in Florianópolis.
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