Welcome to Barn Talk! In today’s episode we're diving into a unique business journey with Alex Mortensen, a man who's truly brought innovation to the heartland. Alex, our guest for this episode, has turned what once was a small-town elementary school into a thriving hub for his enterprise, Iowa Forklift and Equipment. But that's not all – Alex is also a Pioneer seed dealer and is in the process of developing a campground. From his humble beginnings on a family farm to exploring new horizons in the business world, Alex’s story is a testament to creativity and perseverance. We’ll explore how he’s leveraged social media, specifically TikTok, to propel his business forward and the lessons he’s learned along the way. We also uncover his insights on entrepreneurship, his approach to balancing multiple ventures, and a look at the prospects of his burgeoning campground project. Whether you're an aspiring entrepreneur or a seasoned business owner, there’s something in this episode for everyone. So, let's head into the barn and let Alex teach us a thing or two about finding success in the niches!
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00:00 Winter Storm Alters Shipping Plans
06:10 Truck Miscommunication and Frustration
15:35 Farm Work Reflections
19:05 Contemplating a Career Change
23:16 Podcast Networking Opens Doors
28:11 Embracing Social Media Trends
33:41 Unexpected School Purchase Opportunity
40:34 "Global Forklift Ventures"
45:22 Simpler Beer Era Recollection
51:30 Challenges in Management Growth
57:57 Expanding with Mobile Services
59:20 Diversifying Investments with Real Estate
01:05:44 Farming Ambitions and Nostalgia
01:09:07 Highway Driving: Missing Exits
01:16:28 Struggling with Being Present
01:20:31 Small Town Walmart Nostalgia
01:25:35 Podcast Appreciation and Promotion
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