Скачать или смотреть Breaking Myths: The Truth About Measuring UX and Player Acquisition in Mobile Games - GDC 2025

Are your ads attracting valuable players or just installs that churn? Is your UX engaging or secretly pushing players away? Too many mobile game strategies rely on myths and misleading metrics—it’s time to cut through the noise.

In this session, Xsolla and ‪@Appsflyer‬ break down real case studies and hard-hitting insights on optimizing retention and acquisition. Get the truth about what truly impacts revenue and how to build a data-driven growth strategy that works. Watch now and take control of your game’s future.

Speakers:
Berkley Egenes, Chief Marketing & Growth Officer, Xsolla
Adam Smart, Director of Product for Gaming, AppsFlyer

Learn more about Xsolla: https://xsolla.com/

Follow us: https://linktr.ee/xsolla

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