Open Seminar in Europe 2016 - Huib van Bickel - Using digital to expand your brand

Описание к видео Open Seminar in Europe 2016 - Huib van Bickel - Using digital to expand your brand

Huib van Bockel is an expert in both marketing and media. In his speech he will address ways in which companies can use social media to increase the reach of their brands. He will analyse the question as to whether social marketing is a friend or foe for exhibitions. What can exhibition organisers do better and what can they learn from the marketing strategies of companies doing well in this social era? Huib van Bockel addressed all these questions and provided thrilling examples on how digital and live can be combined.

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