How to Build a Premium Wine Brand: Carlton McCoy

Know the fundamentals for building a premium wine brand that will grow your business. Carlton McCoy explains how building a successful wine brand is about something much bigger than the bottle on store shelves.

**About Carlton McCoy**
Carlton Mccoy Managing Partner Lawrence Wine Estates Heitz Cellar, Stony Hill, Burgess, Brendel, Ink Grade.

Carlton McCoy Jr. earned the title of Master Sommelier in 2013 at just 28 years old, he was one of the youngest people and the second African American to earn this prestigious title. Carlton worked in revered institutions such as Thomas Keller’s Per Se, Marcus Samuelsson’s Aquavit, Tom Colicchio’s Craft Steak in New York and most recently as Wine Director at The Little Nell in Aspen before being named President and CEO of Heitz Cellar in December 2018. In 2020 Carlton was named Managing Partner of Lawrence Wine Estates with him overseeing the purchase of Burgess Cellars, Stony Hill Vineyards, as well as the Haynes Vineyard and the historical Wildwood Vineyard in Rutherford.

In this new role, Carlton supports each estate in their aspirations to craft elegant, nuanced and terroir driven wines sourced from naturally farmed estate vineyards. Carlton is also a co-founder of The Roots Fund, a non-profit that focuses on creating educational and employment opportunities for our BIPOC community.

** About IBWSS **
The International Bulk Wine and Spirits Show is an annual trade show and conference, open to trade professionals only, which takes place in San Francisco, CA.
IBWSS visitors are buyers looking to meet up their demand for bulk wines, bulk spirits, private label programs, grape buying or contract manufacturing.

IBWSS San Francisco will give supermarkets, retailers, restaurants, wineries, distilleries, and other buyers a premier international platform to source bulk wine and spirits and meet private label suppliers.

For More Information Visit
https://ibwsshow.com

** About The Organizer **
Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

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