Behind the Collab w/ Rhuigi Villaseñor |

Behind the Collab by PUMA is a made for YouTube original series that PUMA is producing to highlight what goes into the making of some of the sportswear brand’s most highly anticipated and hyped collaborations.

The first episode features Rhuigi Villaseñor and follows the 27-year-old fashion designer at his first Paris Fashion Week Show and at the launch of the PUMA x RHUDE collection launch at KITH LA. In addition, the episode gives PUMA’s subscribers an intimate look into Rhuigi’s personal life with scenes from his home and the Rhude Studio. Behind the Collab will give subscribers a behind the scenes peek into the designer’s perspective on their collaboration with PUMA and how it came together. The second Behind the Collab episode is slated to come out later this fall with a yet to be announced collaboration partner. The series also marks PUMA’s commitment to YouTube. Behind the Collab is the first series among many that PUMA is planning to launch later this year with YouTube. Other series include PUMA Uncaged, a shoe unboxing series and a yet to be named series showing off how hard it is to be a professional athlete.

Shop PUMA x RHUDE: https://us.puma.com/en/us/select/rhude

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