Inside the Los Angeles 'ube craze'

Ask any Filipino and they’ll tell you they’ve been eating ube forever.

The purple yam ubiquitous in Southeast Asia also has built a cult following across the Pacific among Angelenos — you can find about half a dozen ube-flavored items at your neighborhood Trader Joe’s.

For Jenn’s weekly column, she visited Pasadena to try two of her favorite ube desserts.

The first stop is Chaaste Family Market, where the Esteban family has mastered the ube-custard-filled turon. Next up is Wanderlust, an international ice cream shop, where Adrienne Borlongan has put a spin on an American classic with her ube malted crunch ice cream.

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