Скачать или смотреть Simon Sinek's 'Golden Circle' Explained

“I have a dream.”
Not “I have a plan.”
Not “I have a proposal.”
But a dream.

That’s the difference between leading with purpose and just going through the motions.

Simon Sinek’s Golden Circle framework breaks it down perfectly:
What you do is the product or service you offer.
How you do it is your differentiator, your edge.
But Why you do it? That’s the magic. That’s what builds movements.

Look at brands like Apple, Tesla, Patagonia, and Nike. They don’t just sell stuff. They inspire belief. They create emotional connections. They turn customers into advocates. Not because of what they sell, but because of what they stand for.

If you want to lead better, sell smarter, or grow faster, you need to start with Why.
Because people don’t buy what you do. They buy why you do it.

So here’s the real challenge:
If your business or leadership disappeared tomorrow…
Would people just replace you?
Or would they miss you?

👉 What’s your Why?

#JimBecker