Скачать или смотреть How to run I Gaming Ads | Choose The Right Targeting Method To run gambling Ads 2024-25

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Running iGaming ads on PropellerAds requires a strategic approach due to the competitive nature of the industry and the strict regulations that often govern it. Here's a step-by-step guide to help you get started:

1. Create a PropellerAds Account
Sign up on PropellerAds and complete the registration process.
Verify your account through email, and then log in to access the dashboard.
2. Understand the Rules and Compliance
iGaming (online gambling) ads are subject to strict regulations, depending on the target country. Ensure your ads comply with local laws.
Review PropellerAds' terms and conditions, particularly their policies on iGaming, to ensure your ads meet their standards.
3. Choose the Right Ad Format
Pop-Under Ads: Effective for driving traffic to iGaming offers as they appear behind the main browser window.
Push Notifications: Suitable for re-engaging users and driving conversions with timely offers.
Interstitial Ads: Full-screen ads that capture the user's attention, ideal for high-impact promotions.
Native Ads: Blends with the content, making them less intrusive and often leading to higher engagement rates.
4. Targeting Options
Geolocation: Target specific countries or regions where iGaming is legal and popular.
Device Targeting: Focus on desktop or mobile users based on where you see better engagement.
Browser Targeting: Certain browsers may perform better for iGaming ads, so experiment with targeting.
User Activity: Target users based on their activity level (e.g., new, returning, or highly engaged).
5. Set Up Your Campaign
Choose your ad format and targeting options.
Set your daily budget and bid amount. PropellerAds operates on a CPM (cost per thousand impressions) model, so bid competitively.
Design your creatives (ad visuals and copy). For iGaming, use attractive, engaging visuals and clear, compelling calls to action (CTAs).
6. Optimize Landing Pages
Ensure your landing pages are optimized for conversion. They should be fast-loading, mobile-friendly, and have a clear CTA.
A/B test different landing pages to see which performs best.
7. Launch the Campaign
Once everything is set up, launch your campaign.
Monitor the performance regularly through the PropellerAds dashboard.
8. Analyze and Optimize
Review key metrics like CTR (click-through rate), conversion rate, and ROI.
Optimize your campaign by adjusting bids, targeting, or ad creatives based on performance data.
9. Scale Successful Campaigns
Once you find a winning combination of ad creatives, targeting, and bidding, scale up the campaign by increasing the budget or expanding your targeting.
10. Compliance and Moderation
Be prepared for your ads to go through a moderation process. Make any necessary adjustments if your ads are rejected or flagged for non-compliance.
Tips for Success:
Use Eye-Catching Creatives: In the iGaming industry, visuals are key. Use bright colors, compelling imagery, and clear CTAs.
Target Specific Events: Consider running ads around major sporting events or other high-interest periods.
Stay Updated: Regulations and best practices in iGaming advertising change frequently. Stay informed to avoid penalties.
By carefully setting up and managing your campaigns on PropellerAds, you can effectively reach your target audience and drive traffic to your iGaming offers.
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