Скачать или смотреть Heineken Enhances Operations with the Databricks Data Intelligence Platform

How does a global brewer with iconic brands connect data, people, and markets across 190 countries? Heineken is redefining what it means to be the “best connected brewer” by leveraging the Databricks Data Intelligence Platform to accelerate time from data to value and deliver actionable insights at scale.

In this “Data + AI Executive Series” episode, Jelle Van Etten, Head of Global Data Platform at The Heineken Company, shares how Heineken is transforming its business through data intelligence, making information consumable and understandable so teams can run more efficiently. By centralizing data in Delta Lakes and scaling AI use cases across markets, Heineken empowers both marketing teams to engage consumers more effectively and bar owners to optimize their operations.

With Unity Catalog and agile teams focused on data ops and functional use cases, Heineken is building a stable, scalable foundation for responsible data use and continuous innovation. The result: smarter marketing, more efficient outlets, and a closer connection to customers and consumers worldwide.

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✔️ Learn more about Heineken: https://www.heineken.com/

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