Most HVAC businesses stay stuck. They rely on expensive radio ads, referrals, and paid leads from big platforms—never actually owning their own customer flow. That was Enrique Calderon’s reality before he came to ScaleSuite. His company, Evolution Heating and Cooling in Turlock, CA, was already successful, but it wasn’t scalable. He had the skill, the reputation, and the results—he just wasn’t getting found online.
The Problem: Limited Reach, No Online Control
Enrique built Evolution Heating and Cooling from the ground up. He had a seven-figure business but was heavily dependent on paid advertising and word of mouth. His previous marketing agency failed to increase his organic reach, which meant every new customer was costing him more in ad spend.
On top of that, Turlock’s population is only 80,000—not nearly enough to fuel long-term, high-volume growth. Enrique needed to break into multiple nearby cities to maximize his service area and revenue potential.
If you’re not ranking, your competitors are taking your customers. That’s why he switched to ScaleSuite.
The Solution: SEO Expansion & High-Intent Targeting
Instead of optimizing for one small city, we expanded Evolution Heating and Cooling’s reach to 17 locations—giving him access to over 400,000 potential customers.
Here’s how we did it:
• Built a new HVAC website from the ground up—optimized for search and designed to convert.
• Targeted Enrique’s highest-margin services—air conditioning installs and furnace replacements—so he wasn’t just getting calls, he was getting the right calls.
• Published 73+ SEO-optimized pages covering HVAC services, maintenance plans, and city-specific landing pages to dominate local searches.
• Leveraged Google Business Profile to increase map rankings across multiple service areas.
We focused on the jobs that make him the most money, so he wasn’t wasting time chasing low-profit leads.
The Results: 500+ First-Page Rankings, 5X Service Area Growth
The impact was immediate:
• First-page rankings for 557 high-intent HVAC keywords
• Complete coverage in 17 cities, reaching over 400,000 people
• 76% of tracked keywords ranking in the top 10
• More Google Business Profile visibility using underutilized features like the products carousel
• Higher lead volume, better jobs, and zero reliance on paid ads
Enrique went from competing in one city to dominating an entire region.
Why Every HVAC Business Needs SEO
HVAC isn’t optional. When AC units break in the summer or furnaces stop working in the winter, customers need help immediately. The question is: who do they find first?
Here’s what most HVAC companies get wrong:
• They only optimize for their home city, missing out on tens of thousands of potential customers in nearby areas.
• They focus on general HVAC keywords, instead of high-margin, high-intent searches that bring in the most profit.
• They waste money on ads instead of building a predictable, long-term source of leads.
SEO is the only marketing strategy that creates consistent, high-intent inbound leads without ongoing ad spend.
How ScaleSuite Gets These Results
Most agencies build you a “nice” website. We build customer acquisition machines.
At ScaleSuite, we:
1. Develop SEO-optimized websites built to rank and convert
2. Target high-intent service keywords that bring in profitable jobs
3. Expand your reach across multiple cities, maximizing visibility
4. Leverage Google Business Profile strategies to dominate local search
5. Eliminate ad spend dependency, giving you full control of your growth
Evolution Heating and Cooling Now Owns Their Market
Before ScaleSuite, Enrique was fighting for scraps in one city. Now? He’s ranking in 17 locations, driving more leads, and scaling without increasing ad spend.
If you’re tired of burning cash on marketing that doesn’t work, stop guessing and start winning.
Get a Free HVAC SEO Audit
Want to know where your business stands? Get a free SEO audit from ScaleSuite and see what’s holding you back. We’ll break down your rankings, competition, and show you exactly how to take over your market.
Visit ScaleSuite.ai and claim your free SEO audit today.
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