Surprising Facts about Working With Companies in Latin America

#CustomerSuccess #csmpractice #Latam #culture

As the market in Latin America continues to expand, software companies have immense opportunities to scale up and expand their business. It is vital to know how to capture and win over customers from Latin America.

In this video, Guillermo van Cruysen, a successful Customer Success Manager at FloQast, who has worked with customers from Latin America, gives a detailed and comprehensive breakdown of how to work with LATAM clients.

Guillermo shares at length all the strategies he has used to successfully manage LATAM portfolios and to capture and win over Latin American clients over time. He also extensively explores factors that determine the process and outcome of interactions with clients in Latin America.

The following topics were covered during the discussion:

✔ The role of language in forging personal connections with clients from Latin America.

✔ Cultural differences

✔ Why establishing a personal connection with clients from Latin America is important

✔ How to actively engage customers in the Latin American market.

✔ Flexible agenda is key for customer meetings in LATAM

✔ Versatility and open-mindedness when engaging with LATAM clients.

✔ Language to use in written content and communication

✔ Priorities considerations in localizing written content

✔ Defining a regional strategy for working with customers in Latin America


00:00 Intro
01:34 Latin American customers
02:37 Use native language
03:41 LATAM Unique culture
06:28 Recommendations for CSMs
07:20 Building relationships
07:51 Handling Meetings
11:02 Important tips
12:22 Language use in writing content
14:05 What to localize
15:51 LATAM goals

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