Скачать или смотреть All the secret sauces of growth marketing in 2024: Jake Madoff from Everytable

👋👋 Hey D2C community!

On the 25th episode of the D2CVille Stories Series, we talked to Jake Madoff, Head of Growth Marketing for Everytable, the NY-based food subscription D2C.
Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at:
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🟢 After mastering the growth marketing game by himself, Jake worked with many D2C businesses at various stages as a consultant. He led growth at three multi-million dollar startups--Bespoke Post, Sealed, and Everytable.
So you believe he’s a master in his craft!

🟢 Through our 40-mins short conversation, Jake probably shared wisdom that worth millions of dollars! From optimizing Google campaigns to breaking the glass ceiling on TikTok organic views, he shared a wealth of tips.

🟢 Wrapping up the episode, we had a great discussion about the future trajectory of D2C growth!

So what are you waiting for, just listen to it!

For our listeners remember to visit https://www.everytable.com/?utm_sourc... to see if Everytable is available in your region and
https://jakemadoff.io/?utm_source=you... if you’d like to learn more about Jake’s work.



We've got tons more exciting content coming your way, so stay tuned! 🔜🚀

Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness.

And follow us on social media via https://linkpop.com/d2cville.

00:00 Intro
1:10 More about his work
3:30 Everytable
4:40 Blue Apron and subscription businesses
7:00 The target market for Everytable
8:20 Creative A/B testing is super important
10:15 Including price in ad creatives
11:28 Ad channels
12:29 Google is the top-spending channel
13:04 Google doesn’t distribute budget successfully
15:28 Demand Gen campaign
16:40 Meta - Broad and lookalike lists
18:25 How does Meta differentiates between ads
19:40 Lookalike audiences
21:20 The creator network
24:50 The glass ceiling on TikTok
29:00 The retention game
29:56 Email marketing
31:36 Some resources
33:06 Integration AI to ad creation
35:30 Community building
38:40 Personal branding