Скачать или смотреть Ask the Eggs'pert Breakfast Collab: Cut Through the Noise

When the pandemic set in, BLDG Active was heavily focused on educating new customers through traditional brick and mortar retail. With the mandated store closures, they quickly pivoted to influencer marketing to help spread the word and achieved greater ROI as a result. BLDG Active cofounder, Justin Gardner, will discuss the journey they have been on, covering the following topics (and more!):

• Affiliate Marketing: How to track the impact of product ambassadors and compensate them accordingly
• Walking the fine line of managing consistent brand positioning while allowing influencers the leeway to speak to thier following in an authentic way
• Consumer discovery and education in the digital world