Скачать или смотреть The Value of Selling to Activate Change with Jeff Skipper

In this episode of Change Leader Insights, Jessica Crow speaks with Jeff Skipper, an international expert in accelerating change and author, about the value of selling to activate behavior change and how conducting workshops can help.



For more than 25 years, clients such as IBM, Suncor, Goldman Sachs, and The Salvation Army have engaged Jeff Skipper to achieve dramatic results during strategic transformation by wrapping complex change in motivating mission. Jeff holds a Master’s degree in Organizational Psychology and is a Certified Change Management Professional. His first book, Dancing with Disruption, was published in 2023, and his second, out now, is a reference book of 30 workshop exercises to help people understand, support, and navigate the change journey.



During the conversation, Jessica asked Jeff to share one tip that consistently benefits teams with unique challenges and opportunities. Says Jeff, “Going and building one-on-one relationships with influencers within an organization...you’ve got to get one-on-one with people and, hopefully in a casual setting, get to know them as individuals.”



Highlights from the conversation include:



☑️ An often overlooked link between change management and sales (and how to use it to your advantage)



☑️ A look into why Jeff wrote his latest book, High-Impact Workshops for Leading Change, and how change professionals can use it to conduct innovative, more engaging workshops outside of common ones



☑️ How to make change methodologies work best for you and your team while honoring the need to flex



If you want to learn how to use selling to your advantage when leading change, be sure to tune in and hear what Jeff has to say!